Sunday - 26 May, 2019

Management Concepts and Practices


To provide an understanding on the cooperate sector management concepts and practices.

Intended Learning Outcomes: Learners should be able to:

Principles of Management
  • Demonstrate understanding of different historical perspectives in management and organization studies
  • Demonstrate understanding of the characteristics of contemporary organizations and the different approaches to organizational structure and design

  • Describe microeconomic problems such as why markets allocate resources where they are most wanted
  • Illustrate how demand and supply behave, and firms arrive at production decisions
  • Explain the macroeconomic issues faced by modern governments

Marketing Management
  • Explain the increasingly significant role of marketing in modern organizational management
  • Identify the variables at work of various marketing situations

Operations Management
  • Define the role of operations in an organization
  • Demonstrate basic competencies in planning and controlling of manufacturing and service operations

Project Management
  • Explain how to initiate, specify, and prioritize projects and to determine various aspects of feasibility of these projects,
  • Explain the foundations of project management, including its definition, scope, and the need for project management in the modern organization,Explain the phases of the project management lifecycle
Module Content:

Principles of Management, Economics, Marketing Management, Operations Management, Project Management

Teaching /Learning Methods:

Lectures, in-class discussions, real world case studies and self-study.

Assessment Strategy:

End-of-course exam, mid-semester exam, in-class quizzes, mini group project.

References/Reading Materials:

  1. Robbins, S P, DeCenzo, D A and Coulter, M (2015), Fundamentals of Management- Essential Concepts and Applications, Prentice Hall, New Jersey
  2. Certo, S (2014), Modern Management, Prentice Hall, Delhi
  3. Samuelson P and Nordhaus W, (2014), Economics,19 th Edition, McGraw-Hill
  4. Sloman J, (2016), Economics, 10 th Edition, Prentice Hall
  5. Kotler, P (2015), Marketing Management, 15 th Edition, Prentice Hall.
  6. Boyd and Walker (2015), Marketing Management.
  7. Stevenson W, (2014), Operations Management, 12 th Edition, McGraw Hill.
  8. Chase, J and Aquilano (2006), Operations Management for competitive advantage, 11 th Edition, McGraw Hill –Irwin.
  9. Kloppenborg, T (2014), Contemporary Project Management,Cengage Learning.
  10. James, P C and Jack, G (2015), Effective Project Management, Edition,Cengage Learning.