Wednesday - 20 September, 2017

Economics and Social Marketing

Aim:                    
  • Is to introduce Social Marketing, planning and implementation of programs designed to bring about social change, using concepts from commercial marketing.
Contents:
  • Introduction to Social concepts, Function of Social Marketing, Social Marketing Practice in Sri Lanka, New Dimensions in Social Marketing, Seven Doors Social Marketing Concept.  
Methodology:
  • Lectures, Case Studies and Discussions
Scheme of Evaluation
  • Case Studies, Assignments and end of the module examination.
Recommended Readings:
  • Nedra Klin Weinreich, “Hands - on Social Marketing.. a Step by Step Guide”, Allan Andreasen, “Ethics in Social Marketing”, Philip Kotler & Aduardo L. Roberto, “Social Marketing.. Strategies for Changing Public Behaviour”, Philip Kotler, Ned Roberto & Nancy Lee, “Social Marketing.. Improving the Quality of Life”.